The novel was launched on 30 October 2010 at the Graduate School of Business Auditorium, UKZN. The novel was launched officially by Prof Jack Whitehead of Liverpool University, UK, ion his capacity as the leading international academic for Living Education Theory, a genre that incorporates the core content of the novel. Guest speakers included the Indian Consul-General for India:Durban, Mr Anil K. Sharan, as well as Mr Elvis Padayachee, a character from the novel. The presentations also included video-recorded presentations by Mrs Connie Hariram (educator-colleague: Newcastle SOI), Ms G. Mthembu (educator-colleague: Mzingezwi Secondary), Dr HZ Mzulwini (SEM: Ndwedwe), amongst others. Refer to gallery for launch photos, and to the media coverage page for media coverage.